Keywords Please

Relevant keywords please. In fact, give me thousands of highly relevant keywords and key phrases. OK. Welcome to KeywordsPlease.com

This website is dedicated to keywords and key phrases and SEO and related information. You will find definitions, best practices, tips, tools, expensive keywords and advertising strategies here.

Let's start with the basics:

What are keywords and why are they important?

First of all, let's make this clear: a keyword is single word while a keyphrase consists of more than one word. In many cases key phrases are still referred to as keywords - not because people don't know what they are talking about, rather becuase it's shorter to say and type and everybody knows that you are talking about a key phrase anyways.

Keywords are what people search for in a search engines. Websites that are relevant to the searched for keyword naturally contain the word(s) in the web copy, the headline, title bar, file name or even in the domain name itself. These websites (there are many other factors as well) then rank well for targeted keywords and people find them easily.

Other websites artifically pump up their keyword density to make it look like they are about a certain topic, thus, receiving traffic and selling ads or other stuff to the visitors. Success for such fakers doesn't last long - search engines may be fooled initially by keyword stuffing and artificial content but over time these sites will drop from search rankings and often end up being penalized (blacklisted). A few years ago it was possible to get away with fake websites but as search engines are becoming more and more sophisticated "real" websites finally reap the benefits of being real. Find out how links and keywords are connected.

Selling and buying ads targeting specific keywords has become an extermely profitable industry. Some keywords are very expensive - it is common that a top keywords costs $10-$15 per click, sometimes even $20 or more. Why? Because for some businisses it's worth to spend a fortune on advertising to achieve instant results: thousands of potential customers can be purchased via a PPC (pay per click) campaign in a matter of days - so many interested customer cannot be drawn to the company's website any other way so quickly - and the effeciveness and speed of customer aquisition has its price.

Keywords and organic/paid traffic

In order to build and maintain a successful website it's vitally important to pick good keywords - hundreds of them - and optimize the website for these words. This is called Search Engine Optimization or SEO and it is one of the most competitive online businesses with a diverse group of SEO providers: honest small companies, large scale corporate operations, weekend warriors, cheaters, etc. It is very hard to find a good SEO company because they all seem to claim that they are the best and give you the best prices. The real problem, however, with picking SEO providers is the nature of the service: it take many months to achieve good results and even then there is no guarantee that the results are permanent. It's like a minimum 12 month expensive contract with no guaranteed results. The lesson to be learned here is to never pick a provider who can't show you a solid portfolio. Learn more about SEO