How much do you think banks pay for a single click?

Sponsored ads:

Expensive ads for keywords such as mortgage, mortgage broker, mortgage payments, etc., are displayed all over the Internet - it's not hard to find one - and they have become an essential part of our economy driven society.

This page talks about real estate and mortgages - an industry where lots of money changes hands and agents and banks make a killing. No wonder they are willing to pay top dollars for ads. The return of investment (ROI) for real estate ad campaigns is genarally way over 100% - for every $100 they spend on advertising they make $200 profit. Not bad, not bad at all. I'd love to spend $1000 every day if someone gave me $2000 back:)

What's a mortgage anyways? A mortgage is a method of using property (real or personal) as security for the performance of an obligation, usually the payment of a debt.

The term mortgage refers to the legal device used for this purpose, but it is also commonly used to refer to the debt secured by the mortgage, the mortgage loan.

In most jurisdictions mortgages are strongly associated with loans secured on real estate rather than other property and in some cases only land may be mortgaged. Arranging a mortgage is seen as the standard method by which individuals and businesses can purchase residential and commercial real estate without the need to pay the full value immediately. Use mortgage loans for residential mortgage lending, and commercial mortgages for lending against commercial property.